My second most popular PR package is the Ripple Package. We’re not quite making tsunami waves but we’re creating consistent motion in the media ocean to get your brand noticed.

The Ripple Package is the Perfect Catch for you if:

• You’re a busy small business owner, entrepreneur, not-for-profit that would like to feel the power of media coverage, but you know that in this season of your life (and business), you’re unable to commit a lot of time to work with a publicist to get media coverage.

• In the tourism industry and launching a seasonal offering, tour, festival or event? Thinking you need a little PR media magic but know you have zero capacity to handle the logistics? The Ripple Package could be perfect for you in

• In a perfect world, you’d be happy with 1-2 great pieces of media coverage a month with minimal effort required on your end.

• You’re comfortable spending between $1,750 and $2,500 monthly on PR for your business for a minimum of 4-6 months. You’re also open to exploring long-term PR options, too.

What’s Included:

• Following our kickoff meeting, I’ll create a very strategic strategy that we will adjust month over month to ensure that we’re going after the types of media wins you need most right now. It will include targeted media outlets for that month AND media angles sure to lure those outlets right in.

• We’ll identify up to 8-10 outlets to pitch on your behalf strategically each month.

• 24/7, high tide or low tide access to your exclusive Media List and PR Dashboard that is updated in real-time so that you can always know what’s happening behind the scenes, no mystery here.

• A monthly touch-base to set monthly goals, identify what outlets we want to pitch and discuss possible angles and themes.

• Talking points and recommendations ahead of each secured media interview.

• Parlez-vous français? As a proud Acadian, all my services and packages are available in English and French.

  
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The Tidal Package is my signature and the one I recommend most for brands looking to make the biggest splash. Whether you’re launching your business or a new product, offering, or event - this package is considered all hands on deck to ensure that you have everything you need to start getting media coverage.

The Tidal Package is the Perfect Catch for you if:

• You’re an established small business, entrepreneur or not-for-profit ready to get consistent media coverage month-over-month that will make your competition green with envy.

• You (or someone on your team) can dedicate 1-2 hours a week (often less) to working with a publicist to answer media queries, prep for interviews, and chat strategy & ideas.

• Aside from the expected growing pains, things are smooth sailing at your company, and you don’t have a deep sea locker of skeletons and secrets. Translation: If you’re looking for crisis PR, it ain’t me, babe.

• You are comfortable investing between $3,000 to $3,750 monthly on PR for at least six months, but you’ve also got your eyes on the horizon and are open to investing in PR long-term.

What’s Included:

• Earned Media Strategy and PR Road Map, created just for you within two weeks of our kickoff call.

• 24/7, high tide or low tide access to your exclusive Media List and PR Dashboard that is updated in real-time so that you can always know what’s happening behind the scenes, no mystery here.

• A bi-weekly or weekly touch-base, if needed, to chat about our direction, new ideas, upcoming interviews, or gush over the weather - I am Canadian, it’s what we do.

• Proactive AND reactive outreach to media across North America, including digital, print, TV, radio, podcasts and everything in between. If you’ve got a dream outlet in sight, I’m here to help make it happen.

• The creation of press releases for events and launches as needed. Writing great press releases is one of my PR superpowers.

• I am happy to provide media training as part of the Tidal Package, and I’ll be available before every interview to prep you if needed, including custom talking points.

• Parlez-vous français? As a proud Acadian, I offer all my services and packages in English and French.
  
  

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The Storytelling Package is designed to help businesses communicate clearly, consistently, and intentionally across every platform, whether that’s your website, newsletter, social media, or client communications.

The Storytelling Package is the Perfect Catch for you if:

• You’re a busy business owner, organization, tourism operator, food brand, or entrepreneur who knows your business has a great story, but you simply don’t have the time (or desire) to sit down and write it all yourself.

• You’ve realized that marketing isn’t just about posting on social media anymore. You need strong, strategic messaging that connects everything together, from your website and newsletters to your case studies and customer stories.

• You’re tired of staring at a blinking cursor trying to write website copy, Instagram captions, blog posts, or newsletters that actually sound like your brand.

• You want content that feels polished, engaging, and human, not overly corporate, robotic, or generic.

• In a perfect world, you’d love to hand over the storytelling side of your business to someone who can capture your voice, highlight your expertise, and create content that builds trust and connection with your audience.

• You’re comfortable investing in consistent, high-quality marketing content to help your business stay visible, credible, and top of mind.

Content support can include:

• Website and landing page copy
• Blog posts and long-form storytelling content
• Client spotlights and customer success stories
• Case studies and impact stories
• Newsletter content and email marketing copy
• Social media captions and campaign copy
• Tourism and destination storytelling
• Brand messaging and positioning support
• Founder stories and “About Us” pages
• Product descriptions and promotional copy

A monthly content planning touch-base to discuss priorities, campaigns, launches, seasonal storytelling opportunities, and content themes.

Collaborative editing and refinement to ensure all content sounds authentic to your brand voice and aligned with your goals.

Need bilingual content? All services and packages are available in both English and French.

Monthly Packages & Hourly Pricing Available.

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